Basma Chaieri is a Dubai-based jewellery designer and certified IGI diamond grader, working across natural and lab-grown diamonds to create pieces that carry real meaning. Every design begins with the stone — graded and selected by hand — before it becomes a piece of jewellery.

As the designer behind Etika Jewels, Charmie, and every bespoke commission, Basma brings a rare dual expertise to each collection and each individual piece: the trained eye of a certified diamond grader, and the craft of a designer who shapes every detail herself. Whether it’s a ready-to-wear piece, a build-your-own charm necklace, or a fully custom design, each one is made with the same standard of care.